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Trade Publications

Database vendors and electronic journal publishers have given Olin license rights to their services. Contracts specify only current Olin students, faculty and staff have access to these restricted resources. View Remote Access for more information on how this impacts your ability to connect.

A trade publication is one that focuses on a specific industry(e.g. Automotive News, Beverage World, Institutional Investor) and is targeted to people who work in that industry. Trade journals are especially useful to marketing students looking for information such as advertising information, market share data, general industry trends, product information, etc. Listed below are good sources for finding articles in trade publications:

Factiva Factiva
One of the premier resources produced by the publisher of The Wall Street Journal. It provides access to the full text of thousands of popular business and general publications. Also has the full text of all Dow Jones publications including The Wall Street Journal, hundreds of newspapers and also financial information on public companies.
Limited to 6 concurrent users; logoff when done
Danforth Campus access
LexisNexis Academic logo LexisNexis Academic
A full text resource to hundreds of business and general interest magazines and newspapers. Excellent source for company, industry and product information. Also good for general and political news. Legal and medical information can also be obtained. Updated daily.
Danforth Campus access


Sports Business Research Network
SBRnet is a service focusing on the sporting goods and sports marketing industry. It's mission is to provide a continuously updated resource featuring market research and industry news covering all facets of the industry…sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing.
Danforth Campus access